Case Study
Multi-vendor Marketplace
Vendor onboarding, commission payouts, per-vendor catalogs and analytics.
Project Details
About This Project
🏪 Project Overview
Scope:
The goal is to launch a multi-vendor marketplace platform where multiple independent sellers can list, manage, and sell their products under a unified brand umbrella. The platform ensures a smooth vendor onboarding experience, transparent commission structures, and automated payouts to maintain trust and scalability.
The goal is to launch a multi-vendor marketplace platform where multiple independent sellers can list, manage, and sell their products under a unified brand umbrella. The platform ensures a smooth vendor onboarding experience, transparent commission structures, and automated payouts to maintain trust and scalability.
The system empowers vendors with full control over their inventory, pricing, and orders, while the platform admin maintains oversight over compliance, quality, and financial reconciliation.
🎯 Objectives
- Simplified Vendor Onboarding:
- Provide a seamless registration and verification process.
- Support tiered onboarding (manual approval or automated KYC).
- Transparent Commissions & Payouts:
- Define flexible commission rules per vendor, category, or product.
- Automatically calculate and distribute vendor earnings using Stripe Connect and PayPal Payouts.
- Vendor Autonomy with Platform Oversight:
- Allow vendors to manage products, inventory, and orders.
- Include a product approval flow to maintain marketplace quality.
- Customer-Centric Experience:
- Offer a unified shopping interface with intelligent search, reviews, and rating systems.
- Support recommendations and real-time availability updates.
- Operational Transparency:
- Ensure traceable transactions, complete audit logs, and configurable reporting for both vendors and admins.
🧩 Core Features
- Vendor Management Module
- Vendor registration, onboarding, and KYC verification.
- Vendor profile management (store info, logo, documents, tax IDs).
- Vendor status control (active, suspended, pending approval).
- Vendor Dashboard
- Real-time sales, orders, commission summary, and payout analytics.
- Product management with drafts, approvals, and bulk import/export.
- Order lifecycle management (pending, shipped, delivered, refunded).
- Product Approval Workflow
- Admin review and moderation of listings before publishing.
- Automated checks for policy violations, pricing errors, or duplicates.
- Change-tracking and notifications for vendors.
- Commission & Payouts System
- Configurable commission rates (global, vendor-specific, or category-based).
- Automated payouts via Stripe Connect and PayPal Payouts.
- Scheduled payouts, transaction logs, and downloadable statements.
- Customer Features
- Unified cart and checkout across multiple vendors.
- Product discovery through Algolia-powered search and filtering.
- Ratings and reviews for transparency and trust.
- Admin Panel
- Manage vendors, categories, orders, and payouts.
- Analytics dashboards (sales trends, top vendors, pending reviews).
- Dispute and refund management.
- Support & Communication Tools
- In-app messaging between vendors and customers.
- Notifications for product updates, order statuses, and payout alerts.
⚙️ Technology Stack
Layer Technology Purpose
| Backend | Laravel | API-driven backend, authentication, and admin controls.
| Frontend | Vue.js + TailwindCSS | Responsive SPA for vendors and customers.
| Database | MySQL | Structured data storage with optimized indexing for marketplace queries.
| Payments | Stripe Connect / PayPal Payouts | Multi-vendor payments, commission splits, and automated disbursements.
| Search | Algolia | Fast, type-ahead product and vendor search.
| Cache | Redis | Session caching, queue management, and performance optimization.
| Deployment | Docker | Isolated environments and CI/CD compatibility.
🧠 Architecture Highlights
- Multi-Tenant Vendor Logic: Each vendor operates as an isolated business unit under shared infrastructure.
- Event-Driven Processing: Background jobs for payouts, notifications, and review updates handled via Laravel Queues and Redis workers.
- Modular Design: Decoupled modules for products, vendors, commissions, and reviews to simplify maintenance and scaling.
- Real-Time Analytics: Live order and payout stats on dashboards using broadcasting (Laravel Echo / Pusher).
- Search Optimization: Algolia integrated with Laravel Scout for instant product discovery and faceted filtering.
💳 Financial Flows
- Commission applied automatically per transaction at checkout.
- Stripe Connect manages fund splitting between platform and vendors.
- PayPal Payouts supports alternate disbursement channels.
- Reconciliation reports generated for admins and vendors monthly.
📊 Current Status
- Core vendor modules (onboarding, dashboards, products) implemented.
- Commission and payout automation under active iteration and testing.
- Admin analytics and review systems in progress for Q4 rollout.
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