Case Study
AI Voice Agent SaaS Platform
Manage voice agents, call flows, transcripts, CRM integrations, and billing.
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Project Details
About This Project
AI Voice Agent SaaS Platform — Complete Technical & Product Description
Overview
This SaaS platform enables businesses to create, deploy, and manage AI-powered voice agents without writing code. It provides a full suite for building intelligent call workflows, integrating telephony providers, analyzing conversations, and automating outbound & inbound communication at scale. Organizations can quickly deploy voice assistants that answer calls, collect data, qualify leads, route customers, or run campaigns—all enabled by AI models and real-time speech technologies.
Core Capabilities
1. No-Code Voice Agent Builder
Users can design fully custom AI agents through an intuitive, visual interface:
- Add agent personality, tone, and behavior
- Upload or embed Knowledge Base files (PDF, TXT, DOCX, URL crawling)
- Configure call flows and fallback actions
- Add tools such as webhooks, CRM sync, API calls, memory handling
Supports:
- OpenAI for NLP reasoning
- ElevenLabs for superior AI voice output
- Deepgram / OpenAI Realtime for accurate transcription
- Vapi for real-time call control, events, and agent orchestration
2. Campaign Management
Users can create, schedule, and run outbound call campaigns:
- Upload CSV or add contact lists
- Assign a voice agent to call contacts
- Multi-threaded dialing with retry logic
- Record call results: status, answers, intents, and key actions
- Realtime dashboard showing success rate, pickup rate, call duration
3. Call Routing & Automation
The platform supports flexible call flow automation:
- Inbound call routing based on rules
- Agent → human escalation
- Time-based routing
- Transfer between departments
- Voicemail detection
- Post-call webhook triggers
4. Web Call & Browser Dialing
Users can place or receive calls directly inside the browser:
- WebRTC calling using Vapi
- No phone required
- Perfect for support teams or agents
- Logs and recordings automatically saved
5. Phone Numbers & Telephony Integration
Users can:
- Buy Twilio numbers directly inside the platform
- Connect their existing Vapi or Twilio accounts
- Configure inbound/outbound capability
- Assign numbers to campaigns or agents
- Manage SIP settings, A2P rules, and country restrictions
6. Transcripts, Analytics & Insights
Every call generates:
- Full transcript (with speaker labels)
- Sentiment analysis
- Intent detection
- Call summary + key insights
- KPI dashboard:
- Answer rate
- Average call duration
- Agent performance
- Most used intents
- Conversion metrics
7. Webhooks & Integrations
Users can connect the platform to:
- CRMs (HubSpot, Salesforce, Pipedrive)
- Google Sheets / internal tools
- Custom API endpoints
Event-based triggers:
- On call start
- On transcript finalization
- On summary generation
- On contact updated
- On campaign completed
8. Billing & Subscription
Using Stripe, the platform includes:
- Usage-based billing (per minute / per call)
- Monthly subscription plans
- Add-ons (extra Twilio numbers, campaign minutes)
- Auto top-up & overage handling
- Customer portal for invoices & payment details
Technical Stack — Updated and Complete
Frontend
- React (TypeScript) for dashboard, call flow builder, campaign UI
- TailwindCSS / ShadCN for modern design system
- WebRTC for web calling
- React Query for async state management
Backend
Bun Runtime
- Ultra-fast server runtime
- Better concurrency than Node
- Perfect for real-time events & calling webhooks
Framework Layer
- Custom Bun server or lightweight framework (Hono/Elysia)
- Handles:
- Auth
- API routes
- Webhook handlers
- Campaign scheduler
- Realtime call events
Database & ORM
PostgreSQL + Prisma
- Highly reliable relational database
- Prisma schema for clear data modeling
- Supports vector search for knowledge base embeddings
- Used for:
- Users & teams
- Agents
- Campaigns
- Contacts
- Calls
- Billing usage
- Webhook events
pgAdmin
- Database management
- Query debugging
- Visual inspection of schema and logs
AI & Voice Engines
Vapi
- Real-time call orchestration
- Handles inbound/outbound calls
- Live events (transcript, function calls, metadata)
- Browser calling integration
OpenAI
- LLM reasoning
- Tool/function calling
- Summaries, intents, actions
- Embedding generation for knowledge base
Deepgram
- Real-time low-latency transcription (STT)
ElevenLabs
- High-quality TTS voices for natural agent speech
Telephony
Twilio
- Number buying
- Call routing
- Outbound/inbound carrier compliance
- SMS capability (optional add-on)
- SIP trunking if needed
Infrastructure
AWS
- EC2 for backend server
- S3 for file uploads (KB, recordings)
- CloudFront for CDN
- SNS/SQS if using async queues
- Route53 for DNS
- Lambda optional for serverless tasks
Redis
- Queue management for campaigns
- Caching for agent sessions
- Rate limiting
- Real-time job tracking
End Results & Outcomes
✔ Faster Customer Onboarding
Users can create a full voice agent in minutes without developers.
✔ Clear, Actionable Call Insights
Full transcripts, summaries, sentiment, and metrics help businesses understand performance.
✔ Scalable Outbound Superpower
Run thousands of outbound calls simultaneously with no hardware or staff.
✔ Telephony Fully Automated
Buy numbers, assign agents, run campaigns, receive inbound calls—all inside the platform.
✔ Enterprise-Ready Architecture
Secure, multi-tenant, API-first SaaS powered by modern tech: Bun, Prisma, React, Postgres.
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