Case Study

AI Voice Agent SaaS Platform

Manage voice agents, call flows, transcripts, CRM integrations, and billing.

AI Voice Agent SaaS Platform
Video Walkthrough
Project Details

About This Project

AI Voice Agent SaaS Platform — Complete Technical & Product Description
Overview
This SaaS platform enables businesses to create, deploy, and manage AI-powered voice agents without writing code. It provides a full suite for building intelligent call workflows, integrating telephony providers, analyzing conversations, and automating outbound & inbound communication at scale. Organizations can quickly deploy voice assistants that answer calls, collect data, qualify leads, route customers, or run campaigns—all enabled by AI models and real-time speech technologies.

Core Capabilities

1. No-Code Voice Agent Builder
Users can design fully custom AI agents through an intuitive, visual interface:
  • Add agent personality, tone, and behavior
  • Upload or embed Knowledge Base files (PDF, TXT, DOCX, URL crawling)
  • Configure call flows and fallback actions
  • Add tools such as webhooks, CRM sync, API calls, memory handling
Supports:
  • OpenAI for NLP reasoning
  • ElevenLabs for superior AI voice output
  • Deepgram / OpenAI Realtime for accurate transcription
  • Vapi for real-time call control, events, and agent orchestration
2. Campaign Management
Users can create, schedule, and run outbound call campaigns:
  • Upload CSV or add contact lists
  • Assign a voice agent to call contacts
  • Multi-threaded dialing with retry logic
  • Record call results: status, answers, intents, and key actions
  • Realtime dashboard showing success rate, pickup rate, call duration
3. Call Routing & Automation
The platform supports flexible call flow automation:
  • Inbound call routing based on rules
  • Agent → human escalation
  • Time-based routing
  • Transfer between departments
  • Voicemail detection
  • Post-call webhook triggers
4. Web Call & Browser Dialing
Users can place or receive calls directly inside the browser:
  • WebRTC calling using Vapi
  • No phone required
  • Perfect for support teams or agents
  • Logs and recordings automatically saved
5. Phone Numbers & Telephony Integration
Users can:
  • Buy Twilio numbers directly inside the platform
  • Connect their existing Vapi or Twilio accounts
  • Configure inbound/outbound capability
  • Assign numbers to campaigns or agents
  • Manage SIP settings, A2P rules, and country restrictions
6. Transcripts, Analytics & Insights
Every call generates:
  • Full transcript (with speaker labels)
  • Sentiment analysis
  • Intent detection
  • Call summary + key insights
  • KPI dashboard:
    • Answer rate
    • Average call duration
    • Agent performance
    • Most used intents
    • Conversion metrics
7. Webhooks & Integrations
Users can connect the platform to:
  • CRMs (HubSpot, Salesforce, Pipedrive)
  • Google Sheets / internal tools
  • Custom API endpoints
Event-based triggers:
  • On call start
  • On transcript finalization
  • On summary generation
  • On contact updated
  • On campaign completed
8. Billing & Subscription
Using Stripe, the platform includes:
  • Usage-based billing (per minute / per call)
  • Monthly subscription plans
  • Add-ons (extra Twilio numbers, campaign minutes)
  • Auto top-up & overage handling
  • Customer portal for invoices & payment details

Technical Stack — Updated and Complete

Frontend
  • React (TypeScript) for dashboard, call flow builder, campaign UI
  • TailwindCSS / ShadCN for modern design system
  • WebRTC for web calling
  • React Query for async state management
Backend
Bun Runtime
  • Ultra-fast server runtime
  • Better concurrency than Node
  • Perfect for real-time events & calling webhooks
Framework Layer
  • Custom Bun server or lightweight framework (Hono/Elysia)
  • Handles:
    • Auth
    • API routes
    • Webhook handlers
    • Campaign scheduler
    • Realtime call events
Database & ORM
PostgreSQL + Prisma
  • Highly reliable relational database
  • Prisma schema for clear data modeling
  • Supports vector search for knowledge base embeddings
  • Used for:
    • Users & teams
    • Agents
    • Campaigns
    • Contacts
    • Calls
    • Billing usage
    • Webhook events
pgAdmin
  • Database management
  • Query debugging
  • Visual inspection of schema and logs
AI & Voice Engines
Vapi
  • Real-time call orchestration
  • Handles inbound/outbound calls
  • Live events (transcript, function calls, metadata)
  • Browser calling integration
OpenAI
  • LLM reasoning
  • Tool/function calling
  • Summaries, intents, actions
  • Embedding generation for knowledge base
Deepgram
  • Real-time low-latency transcription (STT)
ElevenLabs
  • High-quality TTS voices for natural agent speech
Telephony
Twilio
  • Number buying
  • Call routing
  • Outbound/inbound carrier compliance
  • SMS capability (optional add-on)
  • SIP trunking if needed
Infrastructure
AWS
  • EC2 for backend server
  • S3 for file uploads (KB, recordings)
  • CloudFront for CDN
  • SNS/SQS if using async queues
  • Route53 for DNS
  • Lambda optional for serverless tasks
Redis
  • Queue management for campaigns
  • Caching for agent sessions
  • Rate limiting
  • Real-time job tracking

End Results & Outcomes

✔ Faster Customer Onboarding
Users can create a full voice agent in minutes without developers.
✔ Clear, Actionable Call Insights
Full transcripts, summaries, sentiment, and metrics help businesses understand performance.
✔ Scalable Outbound Superpower
Run thousands of outbound calls simultaneously with no hardware or staff.
✔ Telephony Fully Automated
Buy numbers, assign agents, run campaigns, receive inbound calls—all inside the platform.
✔ Enterprise-Ready Architecture
Secure, multi-tenant, API-first SaaS powered by modern tech: Bun, Prisma, React, Postgres.
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